Balance Transparency
Client Disclaimer
Transparency in Balance
Balance offers a fresh start in sustainability, focusing on the interconnected pillars of biodiversity, economics, and climate. It’s a new approach that goes beyond traditional carbon offsetting.
While your purchase of Balance Units is calculated based on your carbon footprint, this is not an offset. It’s a way to monetise your commitment to a holistic environmental solution.
When communicating your involvement with Balance, it’s important to emphasise the positive impact you’re making. Instead of focusing on neutralising your carbon footprint, we highlight the creation of biodiversity, the generation of jobs for local people, and your contribution to the fight against climate change.
To ensure clear and consistent messaging that accurately reflects this innovative approach, we will provide you with communication support and public relations materials. We encourage you to collaborate with us on your PR efforts, so we can together manage this process effectively. To truly embrace this fresh start we help each other, one by one, tonne by tonne.
1. No Carbon Neutral Claims
- Our clients must refrain from claiming that their involvement with Balance constitutes carbon neutrality or carbon offsetting in the conventional sense. While Balance Units may consider your carbon footprint, they represent a broader commitment to environmental balance, biodiversity enhancement, and socioeconomic impact, rather than merely neutralising emissions.
2. What Balance Represents
- Balance Units contribute to biodiversity, support local communities by generating jobs, and address environmental challenges holistically.
- While verified carbon credits are part of the process, Balance does not eliminate emissions entirely; instead, it offers a method to mitigate and address the impacts sustainably and comprehensively.
Clients should communicate their involvement with Balance by emphasising:
3. Transparency in Communication
- Contributions to environmental and social sustainability.
- The role of biodiversity creation and climate action within their commitment.
- The distinction from traditional offsetting or carbon neutrality claims.
4. Our Commitment
- Balance provides clients with communication support and PR materials to ensure messaging accurately reflects this innovative approach. We actively encourage collaboration to ensure transparent, consistent, and responsible communication.
5. Legal Compliance
- This disclaimer protects our clients from making potentially misleading claims regarding carbon neutrality. It ensures that all environmental commitments made under the Balance methodology comply with evolving regulatory standards in the EU and globally.