First of all, Balance in Business is a better system than traditional carbon offsetting. It combines a carbon and biodiversity credit enabling significant long-term benefits to people and the environment.
We are in a climate and biodiversity emergency. Balance enables partnership with customers, staff and stakeholders to build a loyal community delivering a positive solution. The forests are public spaces registered to the company; therefore, you have a three-dimensional brand extension into your customer’s environment, enabling events, planting days and outdoor classrooms. You can keep your customers updated on biodiversity and wildlife enhancement, building and maintaining long-term relationships. The public relations benefits of being at the vanguard of this fresh approach can bring significant benefits to the Business.
Beyond its positive environmental impact, Balance in Business has immediate benefits. Balance in Business is becoming a recognised platform, a mark of quality that shows that an organisation approaches its environmental responsibilities thoughtfully and holistically. It helps companies attract and retain the best people, many of whom have a strong desire to work for ethically sound companies.
Increasingly ‘people expect brands to deliver real value, act responsibly, and do right by the community, including their employees.’ (Kantar) The biodiversity-supportive forestry provided through Balance planting is visible to customers and is further symbolised clearly by the ‘extra tree’.
Participating in Balance in Business marks out companies as being responsible ESG investments to organisations of influence like Principles for Responsible Investment, which has calculated that companies that fail to act on carbon may lose up to 43% of their value