Balance is a fresh approach, moving on from carbon neutral, combining biodiversity and economics with Climate.

The purchase of a Balance Unit guarantees that at least a tonne of carbon will be taken out of the atmosphere over time as a direct result of the company’s contribution. We plant trees in a biodiversity-supportive way, That creates sustainable income for local people in accredited forests with full carbon monitoring, supplemented by the planting of new saplings in a location that is convenient to the client’s business, creating visible impact. Our planting partners have to adhere to the best-practice principles created from the innovative balance methodology and Planting Partner Contract (see below).

All ‘additionality’ is mitigated, meaning that the Balance Unit results in genuine carbon reduction rather than being attached to planting that might have happened anyway (as was sometimes the case in the carbon market historically).

This means that a client can have confidence that their contributions have made a genuine difference, as well as having a visible demonstration of their commitment to the environment through natural woodland growing in accessible locations that provides income for local people.

Every Balance Unit will result in at least one tonne of carbon taken out of the atmosphere over time in a way which creates biodiversity and jobs for local people.